Liam Labistour: Marketing leadership.Measurable growth.

The moves

1. Rebuilt messaging for every persona, company size and stage of exploration.
2. Replaced “build it and they will come” with a multi-touch educational journey, converted by SDR agents, sales and events.
3. Instrumented everything, down to email subject lines, to optimize every channel continuously.

The moves

1. Led an internal team of 4 and an agency team of 9 through design, build, parallel run and cutover.
2. Built agents for prospecting, call enablement, decks, billing, competitive intelligence and more.
3. Connected Claude to Salesforce, Vitally and Slack over MCP so teams manage accounts by prompting.

The moves

1. Scored every event on prior-year results to decide whether and how to attend.
2. Scraped attendee lists, forecast pipeline and ran ABM before each event.
3. Automated lead tagging and follow-up so conversations turned into pipeline.

The moves

1. Went direct to the customer with a multi-channel mesh instead of waiting for inbound.
2. Designed the buying journey for trust, adapting Darius Contractor’s Psych framework.
3. Added white-glove moments alongside inbound conversion.

The moves

1. Shifted the primary segment from junior explorers to majors, with an account plan and mapped buying committee for each.
2. Rebuilt content and channels for majors: technical depth, executive briefings and in-person meetings.
3. Added global conferences including FMF, Latin Rocks, IMARC and Precious Metals Summit Zurich.

The moves

1. Restructured roles so each person owned more accounts, with AI tooling absorbing the repetitive work.
2. Proved new software on smaller clients before deploying it to the largest.
3. Measured with holdouts and geo-lift instead of platform attribution.

The moves

1. Guaranteed 3x ROAS after month one, or the month was free.
2. Rebuilt the pitch with executives on every major discovery call.
3. Priced low on base and high on scale, so our incentives matched the client’s.

The moves

1. Proved the tool on client accounts first, averaging 4x+ ROAS.
2. Helped position the spinoff, which secured $9M in private equity.

The moves

1. Set daily active users as the single north star.
2. Led with creators and streaming, and worked through Meta’s crypto ad restrictions to run paid social.
3. Built referrals, guilds, tournaments and creator programs into the game.

The moves

1. Hosted weekly town halls with options for players to choose between.
2. Ran a 1,500-person esports tournament and expo in Las Vegas.
3. Launched a 200+ billboard takeover in Southeast Asia that brought in 40,000+ players.

The moves

1. Sourced and negotiated the Warner Music Group and MLS Players Association deals.
2. Cross-pollinated promotions and rewards across every game in the ecosystem.

The moves

1. Repositioned the company and rebuilt the brand and website.
2. Set up the CRM, email platform and analytics before turning on channels.
3. Cast a wide net, cut losing campaigns fast and refined the ICP from new clients.

The moves

1. Opened with specific findings about each prospect’s own website.
2. Coached the team from fear-based pitches to value and low effort.
3. Used summits and training sessions to educate before sales closed.

Context

Five video downloads within the first seven days of buying a plan.

The moves

1. Mapped activation into setup, aha and habit states.
2. Compared retained and churned cohorts to find the early actions that predicted staying.
3. Built onboarding and lifecycle programs around reaching 5D7.

The moves

1. Generated pages for every term over 1,000 monthly searches, plus localized long-tail pages.
2. Used schema to win rich and thumbnail results.
3. Layered paid across Google, Meta and native once organic carried the base.

The moves

1. Split spend 60% prospecting, 10% ring-fenced testing, 30% retargeting.
2. Tested messaging continuously and rolled winners back into prospecting.
3. Shifted ads from product categories to rooms, use cases and features.

The moves

1. Grew the list with interstitials, persona-specific promotions and refer-a-friend credit.
2. Managed an external agency that onboarded 500+ affiliates, tracked on a partner management platform.

Context

I started as a pro gamer turning my streams into YouTube videos, then built community channels and helped other creators grow.

The moves

1. Grew two channels of my own to 1.3 million combined subscribers, and used them to test what worked before rolling it out to the roster.
2. Ran marketing for the whole group: paid ads, merchandise, speaking engagements, and conference and convention appearances.
3. Tested collaborations, formats, cadence, thumbnails and titles on my own channels first, then tailored the winners to each creator.
4. Took creators beyond the platform with merch, speaking and conventions, led by PAX.