Systems
Builtwherethestackrunsout.
AI agents and automations for software gaps and costly usage rates, engineered for teams to deploy and integrate.
- Agent
SDR Agents
- Gap
- Reaching more of a small market thoughtfully, without template blasts that get deleted.
- Build
- Sources and enriches target accounts in Clay, writes personalized first-touch email against our ICPs, and logs everything to Salesforce. Lifted thoughtful outreach capacity 4x+ with first-touch open rates above 25%.
- For
- B2B teams selling into a finite, named-account market
ClaySalesforceClaude - Agent
Competitive Intelligence Agent
- Gap
- New competitors were launching every couple of weeks, and battlecards were out of date the day they shipped.
- Build
- Crawls competitor websites and source code daily, analyzes changes against our ICPs, refreshes battlecards, and flags positioning we should update when we already cover a use case they are claiming.
- For
- Product marketing and sales teams in fast-moving categories
Web crawlersClaudeSalesforce - Agent
Press Release Agent
- Gap
- Industry news is the best buying signal in mining, and nobody had time to read it all.
- Build
- Crawls industry press releases daily and sorts them into prospects and clients. Prospects get a drafted outreach email and an account briefing for sales; client news triggers a congratulations workflow, including gifts.
- For
- Teams selling into industries that announce publicly
Web crawlersClaudeSalesforceSlack - Workflow
Call-to-Enablement Agent
- Gap
- Great sales conversations ended with follow-ups and learnings that never got written down.
- Build
- Turns every Gong transcript into a data packet for Claude, which generates enablement material and follow-up action items and writes them straight to the lead’s Salesforce record.
- For
- Sales and enablement teams on Gong and Salesforce
GongClaudeSalesforce - Automation
Sales Deck Generator
- Gap
- Reps rebuilt the same deck by hand for every prospect.
- Build
- A rep fills in a short form and gets an on-brand, tailored deck: the prospect’s logo, relevant mineral types and nearby client examples, built from templates and guardrails set by marketing.
- For
- Sales teams that pitch similar stories to many accounts
ClaudeTemplatesSalesforce - Tool
Markdown Publishing Engine
- Gap
- Personal sites go stale because publishing is a chore.
- Build
- This site. Every page is plain content in one file, and a change goes live about a minute after it is pushed.
- For
- Leaders who want to publish without a CMS
AstroClaude CodeCloudflare Pages - Agent
AI Ad Analysis Agent
- Gap
- Reviewing performance across 150+ client ad accounts by hand is slow, and problems hide in the noise.
- Build
- Reads performance across every client account and platform, and surfaces what is working, what is not and why. One of four Flax Labs agents that became the foundation of Gravity.
- For
- Agencies and growth teams managing many ad accounts
AI agentsMajor ad platforms - Agent
Bid Adjuster Agent
- Gap
- Bids drift out of line with performance faster than a person can check them.
- Build
- Adjusts bids continuously toward the campaigns and audiences that are performing, within guardrails the media buyers set. Part of the toolset that averaged 4x+ ROAS per client.
- For
- Paid media teams running always-on campaigns
AI agentsMajor ad platforms - Automation
Campaign Alerter
- Gap
- A campaign going wrong overnight can burn a client’s budget before anyone logs in.
- Build
- Watches campaigns around the clock and sends a text message to the right person the moment something needs attention, so problems are fixed in minutes, not days.
- For
- Anyone responsible for live ad spend
AI agentsSMS alertsMajor ad platforms - Agent
Ad Creator and Optimizer
- Gap
- Creative fatigue sets in quickly, and producing enough variations to test is a bottleneck.
- Build
- Generates new ad variations and keeps improving them based on performance, so testing never runs dry. Became a core part of what Gravity offers today.
- For
- Brands and agencies that need high-velocity creative testing
AI agentsMajor ad platforms - Automation
Programmatic SEO Engine
- Gap
- SEO is slow, manual work that rarely keeps pace with paid media.
- Build
- Creates search pages programmatically and automates backlink outreach, so organic growth scales alongside paid without adding headcount.
- For
- Ecommerce brands that want organic growth without a large SEO team
AI agentsProgrammatic pagesOutreach automation - Workflow
Programmatic Search and Schema Engine
- Gap
- Writing pages one at a time can never cover the long tail, and the most visible spots on a results page go unclaimed.
- Build
- Generates a page for every search term over 1,000 monthly searches, adds localized pages for long-tail location searches, and uses schema to compete for rich results. Took Lumen5 from 80K to 750K+ monthly search sessions in 12 months.
- For
- Product-led and self-serve companies with broad search demand
Page templatesSchema markupSearch data - Workflow
Conference Attendee-to-Account Matcher
- Gap
- Attendee and exhibitor lists arrive as messy PDFs and web pages, and matching them to target accounts by hand takes days before every event.
- Build
- Scrapes attendee, speaker and exhibitor lists, fuzzy-matches people and companies against CRM accounts on domain and legal-name variants, scores each match by ICP tier, then drafts pre-booked meeting outreach and a one-page brief per account for the reps attending.
- For
- Event-led B2B teams selling into named-account markets
PythonClaySalesforceClaude - Agent
Drill Result Signal Scorer
- Gap
- In mining, a strong drill result is the best moment to reach an exploration team, but the numbers are buried in press releases and technical filings.
- Build
- Parses new exploration press releases and SEDAR+ filings, extracts drill intercepts (grade, width and depth), scores how significant each result is for that deposit type, and routes high-signal accounts to sales with a suggested angle within the hour.
- For
- Vendors selling to mining and exploration companies
SEDAR+News feedsClaudeSalesforce - Automation
Geo-Holdout Incrementality Runner
- Gap
- Platform-reported ROAS over-credits ads, and proper holdout tests are rarely run because they are tedious to design and execute.
- Build
- Splits regions into matched test and control groups from historical sales, pauses or reduces spend in holdout regions through the ad platform APIs on a schedule, then estimates true incremental lift with a synthetic-control model and writes up the result.
- For
- DTC and performance teams spending six figures a month or more
PythonMeta Marketing APIGoogle Ads APIBigQuery - Automation
Blended MER Ledger
- Gap
- Every ad platform reports its own version of success, so nobody sees the one number that matters: total revenue over total marketing spend.
- Build
- Pulls Shopify orders, refunds and every platform’s spend nightly into one ledger, calculates blended MER and contribution margin by day and by brand, and sends an alert when either drifts outside the agreed band.
- For
- Ecommerce brands and the agencies that manage them
Shopify Admin APIAd platform APIsBigQuerySlack - Automation
Activation Threshold Watcher
- Gap
- An activation metric like “five downloads in seven days” is only useful if someone acts on it while the customer is still inside the window.
- Build
- Tracks every new account’s progress toward an X-actions-in-Y-days activation target from product events, triggers in-app prompts and lifecycle emails based on exactly where each account has stalled, and reports cohort activation curves weekly.
- For
- Self-serve and product-led SaaS teams fighting early churn
SegmentAmplitudeCustomer.ioSQL - Tool
Schema and SERP Feature Monitor
- Gap
- Rich results and thumbnail placements drive a large share of clicks, but they are lost silently when a template or its structured data changes.
- Build
- Validates structured data on every deploy, tracks which result types each page wins for its target searches, and flags any page that loses a rich result or thumbnail placement, with the likely cause.
- For
- Teams running programmatic or template-driven SEO
Search Console APISERP APISchema validatorGitHub Actions - Tool
CRM Migration Dedupe Guard
- Gap
- During a CRM migration with both systems live, duplicates and conflicting records pile up faster than anyone can clean them.
- Build
- Matches records across both CRMs on domain, name and email variants, applies agreed merge rules, holds uncertain matches for human review, and keeps a full audit log so the final cutover import is clean.
- For
- RevOps teams moving between HubSpot and Salesforce
PythonHubSpot APISalesforce APIClaude - Workflow
Board Metrics Pack Generator
- Gap
- Assembling board and investor updates eats days every month, and the commentary is written after the fact from memory.
- Build
- Pulls pipeline, bookings and spend from the CRM and accounting system at month end, builds the standard KPI pack, and drafts variance commentary explaining what moved and why, ready for leadership to edit.
- For
- Marketing and revenue leaders who report to a board
SalesforceXero APIClaudeGoogle Slides - Agent
Internal Knowledge Assistant
- Gap
- The same questions get asked in Slack every week because the answers live in documents nobody can find.
- Build
- Answers team questions in Slack from the company’s own documents and wikis, cites the source for every answer, and flags gaps where no document exists so someone can write one.
- For
- Any team with a growing pile of internal documentation
SlackGoogle DriveNotionClaude - Agent
Meeting-to-Action Agent
- Gap
- Decisions and commitments from customer and internal meetings rarely make it into the systems where work is actually tracked.
- Build
- Reads each meeting transcript, extracts decisions, owners, due dates and deal updates, then writes them to the right place: next steps and stage changes to the opportunity in Salesforce or HubSpot, tasks to Asana, and tickets to Jira for product or engineering asks. Posts a summary to Slack and chases owners before deadlines.
- For
- Revenue, marketing and product teams working across several systems
ClaudeSalesforceHubSpotAsanaJiraSlack - Workflow
Marketing Mix Model Calibrator
- Gap
- Attribution tools only see clicks, and marketing mix models are expensive one-off projects that are out of date by the time they land.
- Build
- Runs a Bayesian marketing mix model on weekly spend, revenue and external factors, calibrates each channel’s priors with results from geo-holdout tests, and outputs response curves, saturation points and a recommended budget reallocation every month.
- For
- Marketing leaders spending across five or more channels
PythonGoogle MeridianBigQueryLooker Studio - Agent
Account Intent Scoring Model
- Gap
- Lead scores built on form fills miss most buying activity, which happens across many people and many anonymous sessions.
- Build
- Combines website visits matched to companies, product usage, third-party intent, hiring signals and news into a propensity score for every target account, writes the tier and the top reasons back to the CRM each night, and retrains monthly on closed-won and closed-lost deals.
- For
- ABM teams working a defined target account list
PythonBigQueryClaySalesforce - Workflow
Message Testing Matrix
- Gap
- Positioning is usually decided in a meeting room, then never tested properly against real buyers.
- Build
- Generates message variants across persona, pain point and proof point, deploys them through paid social and email at the same time, shifts traffic toward winners with a multi-armed bandit, and feeds the winning messages back into the positioning document by persona.
- For
- Product marketing teams refining positioning for several personas
LinkedIn Marketing APIHubSpotPythonClaude - Tool
AI Search Visibility Tracker
- Gap
- Buyers increasingly ask AI assistants for recommendations, and most companies have no idea whether they are being mentioned.
- Build
- Runs a bank of buyer-intent prompts through the major AI assistants every day, measures whether the brand is mentioned, where it ranks and how it is described against competitors, traces which sources the answers cite, and recommends content to earn those citations.
- For
- Brand, content and SEO teams adapting to AI-driven search
LLM APIsPythonBigQueryLooker Studio - Workflow
Event ROI Attribution Engine
- Gap
- Events are judged on badge scans and gut feel, so the same underperforming conferences get booked year after year.
- Build
- Joins badge scans, meetings booked, CRM campaign influence and engagement before and after each event, calculates sourced and influenced pipeline with time-decay weighting, and ranks every event by return so next year’s calendar is built on evidence.
- For
- Event-led marketing teams running 20 or more events a year
SalesforcePythonBigQueryClaude
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